Average subscription price hikes at Netflix, Disney+, and Prime Video have fallen from 24% in 2023/24 to 14% in 2026/26, according to Ampere Analysis.

Hayu, NBCUniversal's international SVOD service for reality fare, is being made available to eligible Sky customers for no additional cost.

Gracenote's latest SVOD data drop—which now includes HBO Max—has found that sports is the fastest-growing category on global SVOD services, accounting for 5% of overall slates.

The number of U.K. homes subscribing to an SVOD service inched up to 20.8 million homes in Q1 2026 from 20.6 million in Q4 of last year, with Netflix in the lead at 18.1 million homes, according to new Barb data.

U.S.subscription streaming consumers are increasingly committed to finishing entire series, with view-through rates reaching a three-year high in 2025, according to data from Digital i.