The number of U.K. homes subscribing to an SVOD service inched up to 20.8 million homes in Q1 2026 from 20.6 million in Q4 of last year, with Netflix in the lead at 18.1 million homes, according to new Barb data.

Caroline Baxter has been appointed as the new chief executive of Barb, ending a search that began in November following Justin Sampson’s decision to step down from the U.K. ratings agency.