Number of SVOD Homes in the U.K. Rises to 20.8 million as Penetration Tops 70%
The number of U.K. homes subscribing to an SVOD service inched up to 20.8 million homes in Q1 2026 from 20.6 million in Q4 of last year, with Netflix in the lead at 18.1 million homes, according to new Barb data.
