Loomi Entertainment Group (LEG) has enlisted COL Group International as official content partner on the Loomi App, the first Southeast Asia-wide vertical-only microdrama platform.

Timothy Oh discusses COL’s commanding presence in the microdrama space and weighs in on trends reshaping the burgeoning business.

Global microdrama revenues are projected to reach $11 billion this year, Omdia predicts. Two leading purveyors of the format in Asia offer their perspectives on the road ahead.