The crime drama Mafia, distributed by Viaplay Content Distribution, has secured placements in 41 international markets ahead of its Swedish premiere.

On the heels of revealing deals for 60 titles with broadcasters and platforms across Central and Eastern Europe, Vanda Rapti, EVP of Viaplay Select and content distribution at Viaplay Group—and NEM Dubrovnik speaker—tells ScreenMDM about what's driving the company's business across the region.

Ahead of its presence at NEM Dubrovnik, Viaplay Content Distribution has secured slots for 60 titles with broadcasters and platforms across Central and Eastern Europe.

For ScreenMDM Extra and ScreenMDM Club subscribers, we explore some of the trends reshaping the factual sector, from the need to build returnable franchises to true-crime’s next wave, the value of sports docs, the vital role of pubcasters, and the impact of AI.

Viaplay Content Distribution will be presenting to its buyers a lineup that includes the Nordic crime dramas Golden Boys and Veronika, as well as Sport vs Money with Simon Jordan and a lineup of scripted formats, Vanda Rapti, EVP for Viaplay Select & Content Distribution at Viaplay Group, tells ScreenMDM.