Gen A to Z

Success strategies and actionable insights around engaging young audiences, from preschoolers to teens and young adults. Stay tuned for a mini round of the Gen A to Z thought-leadership strand in April, ahead of an expanded slate in the summer around Licensing Expo, Annecy/MIFA, and the Children's Media Conference. Want to receive kids/YA related content from ScreenMDM? Sign up for ScreenMDM Kids/YA here. Existing subscribers, you can add ScreenMDM Kids/YA to your inbox by updating your e-mail preferences. (Direct your subscription questions to hello@screenmdm.com.)

Gen A to Z: Cookbook Media’s Rob Bencal & Claudia Scott-Hansen
Splitting their time between London and San Diego this week, Cookbook Media's Claudia Scott-Hansen and Rob Bencal were guests on ScreenMDM Talks’ Gen A to Z strand to weigh in on navigating the fast-moving shifts in the kids’ media ecosystem.
Gen A to Z: From Iceland to the World—The Tulipop Story with Helga Árnadóttir
Helga Árnadóttir, CEO and co-founder of Tulipop Studios, joins ScreenMDM’s Gen A to Z strand to share the journey of the Icelandic IP from a series of charming character designs to animated series, specials, consumer products, live experiences, and more.
Gen A to Z: David Levine on Navigating Industry Shifts
David Levine, a veteran of Disney and Moonbug Entertainment who is now working on a diverse range of projects at Lightboat Media, discusses navigating the kids’ ecosystem in the newest episode of our Gen A to Z strand.
Gen A to Z: Reinventing the Model with Animaj’s Greg Dray
Animaj Co-Founder Greg Dray joins ScreenMDM to discuss how the company is driving new models across the production, development, and monetization of kids’ and family content, including through its landmark Lumee joint venture with Hasbro Entertainment.
Gen A to Z: WildBrain’s Kate Smith on Audience Engagement Tactics
“We are the kids’ TV network of today,” Kate Smith, EVP for audience engagement at WildBrain, told me in ScreenMDM’s latest Gen A to Z podcast strand as we discussed how the kids’ and family powerhouse has harnessed opportunities on YouTube.
Gen A to Z: It’s a Bing Thing with Acamar Films’ Mikael Shields
Mikael Shields, CEO of Acamar Films, shares Bing’s success story, discussing how the brand has scaled its digital and off-screen presence and steering the indie through the complex kids’ media ecosystem.
Gen A-Z: Unlocking Value with VIEWED’s Terence Mbulaheni
Terence Mbulaheni, who runs the digital agency VIEWED, weighs in on monetizing legacy kids' content on YouTube and best practices for engaging young viewers on the platform.
The SwitchScreen: Discovery First with TeamFalco’s Nico Lockhart
Nico Lockhart of TeamFalco discusses challenges and best practices for launching new kids' IP, particularly focusing on YouTube engagement, the impact of algorithms, and the importance of understanding audience needs, in the latest episode of ScreenMDM Talks' The SwitchScreen strand.
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