The Amazon Live FAST channel, delivering a live shoppable experience, will be carried on Samsung TV Plus.
Viewers can watch the channel and use the “Shop the Show” mobile companion to browse and purchase items featured on TV in real time. Audiences can also participate in live chats during live broadcasts.
“At Samsung TV Plus, we’re focused on creating fully immersive experiences for our viewers, and partnering with Amazon Live allows us to expand our vision on an even larger scale,” said Salek Brodsky, SVP and global head of Samsung TV Plus. “By deepening our existing relationship with Amazon, this launch reinforces Samsung TV Plus’s content-to-commerce strategy—making it effortless for audiences to discover and purchase products the moment they appear on their Samsung TV.”
Content includes live interviews, event coverage, and original series, including In Bed with Paige DeSorbo, Pick Your Prize, and Shopping Court; deal segments tied to major Amazon shopping events; and licensed lifestyle programming.
“Amazon Live believes in meeting customers at moments of inspiration, with seamless shopping experiences,” said Wayne Purboo, VP of Amazon Shopping Videos. “The Amazon Live FAST channel on Samsung TV Plus does exactly that, bringing live entertainment, trusted creators, and effortless Amazon shopping to the biggest screen in the home. With ‘Shop the Show,’ we’re transforming passive viewing into active discovery, capturing those ‘I want that’ moments and turning inspiration into purchases. This is just the beginning of where video-inspired shopping goes next.”
