Lara Sword has joined Boat Rocker Studios as director of YouTube management and digital partnerships, a new London-based position.
Formerly of Eccho Rights, Sword joins the company to drive audience growth and monetization for the company’s properties across digital platforms, as well as to develop and monetize original and third-party series for YouTube and other social video services. She reports to Mellany Welsh, SVP and head of global distribution and brands.
“We’re thrilled to welcome Lara to Boat Rocker Studios in this new and very important role,” said Welsh. “YouTube is a critical part of the global content landscape, and Lara’s expertise will be instrumental as we sharpen our digital strategy, expand the reach of our content and brands, and unlock new opportunities across the business.”
