Great American Media is working with the U.S. Hispanic- and LatAm-targeted vertical shorts platform Minivela for a slate that will be made available on Pure Flix Familia, a bilingual destination for faith- and family-centered storytelling launching later this year.
Minivela, founded by Manny Ruiz and Carlos Ponce, will produce a slate of premium microdramas based on original ideas and adapted from the Pure Flix library for the new platform. Pure Flix’s audience insights will be used to inform the development of the slate, to be produced in Spanish, English, and Spanglish across Miami, Los Angeles, New York, and key locations in Latin America. In addition, Minivela will collaborate with Pure Flix on select distribution opportunities for its family-focused IP and advise on content acquisition strategies that cater to U.S. Hispanic and Latin American audiences. Brand integrations and advertiser partnerships are also part of the alliance.
“Manny and Carlos have a tremendous track record for innovation spanning decades in Hispanic media, entertainment, and cultural storytelling,” said Bill Abbott, president and CEO of Great American Pure Flix. “We’re delighted to build Pure Flix Familia with a highly creative and strategic partner that, like us, is deeply committed to storytelling that resonates with Latino audiences across the U.S. and Latin America.”
“What makes this partnership especially meaningful to me is the opportunity it creates for Latino writers, directors, and creators to bring their voices to values-driven storytelling within the Pure Flix Familia ecosystem,” said Ponce, actor, producer, and Minivela co-founder, who is also set to star in upcoming Pure Flix Familia projects.
“Minivela could not be more aligned with the positive, compelling, faith- and family-centered stories we’re being entrusted to create with Pure Flix Familia,” said Ruiz, CEO of Minivela. “At a time when much of the micro-drama space is driven by volume over value, we’re proud to partner with Pure Flix to deliver universal stories that truly entertain, uplift, and connect.”
