Licensing executive Elan Freedman and former YouTube executive Lindsay Hampton have joined forces to launch Volt Factor, a new outfit looking to scale digital creators into global brands, debuting with partners such as TheBurntPeanut, Alan Chikin Chow, and That’s Amazing.
Freedman serves as CEO of the business with Hampton as president, leveraging their combined expertise to turn creator-led ideas into global consumer brands.
“Enduring franchises don’t happen by accident—they are built with intention,” Freedman said. “The top creators are building IP with unrivaled audience development capabilities, and Volt Factor exists to bring this community into the franchise world. I’m thrilled to partner with Lindsay, who is widely recognized for her long-standing relationships with talent, and is regarded by many of YouTube’s most influential creators as one of the platform’s most trusted voices.”
“Creators have built highly engaged global audiences and widely recognized IP, yet most lack the resources to fully capture the long-term value of what they’ve created,” added Hampton. “We started Volt Factor to change that. We work alongside creators and their teams, leading product strategy and execution, and managing the business backend so the brand can scale while creators focus on what they do best.”
TheBurntPeanut is the leading Twitch streamer and gaming personality, with more than 3 million followers, 300 million views and over 150,000 peak concurrent viewers across platforms, including YouTube and Twitch. Alan Chikin Chow is the force behind Alan’s Universe, the most-watched narrative-driven series on YouTube. That’s Amazing was founded by Wisconsin brothers Tommy and Matthew End.
