As it continues to scale FlareFlow’s global reach, COL Group has made new leadership appointments, including naming Timothy Oh as CMO of the microdrama platform, adding to his GM of international role.
The company is scaling its international reach amid the microdrama boom. Oh, who has been leading COL’s international expansion, driving new alliances and expanding beyond dramas, is adding CMO of FlareFlow to his responsibilities.
Meanwhile, Jason Ander has come on board as head of U.S. partnerships under Oh’s international business division. Formerly of Hulu, Paramount, and TikTok, his remit covers content and platform partnerships as well as growth opportunities. Eileen Low serves as head of partnerships and sales for Asia.
Further hires are in the works in the U.S., including a head of marketing and a head of operations content and operations. Beyond building out FlareFlow, COL is diversifying its content mix into premium live-action productions, creator-led storytelling, AI-assisted workflows, selective AI productions, branded entertainment, and new vertical-first formats. It is working with European vertical platform Shorts (Luni), and Southeast Asian creators and production partners. It also continues to work with TikTok, in Q1 generating more than US$2 million in revenue through its TikTok microdrama collaborations.
“The vertical content models that work in China and the U.S. will not necessarily work for every market adopting vertical entertainment,” said Oh. “Our focus now is building a more robust strategy across content, partnerships, localization, and accessibility to make vertical content more accessible than ever to audiences globally.”
