Short-Form IG Series from E! Expands & Moves to YouTube

Short-Form IG Series from E! Expands & Moves to YouTube

E! is relaunching Hot Goss, which premiered as a short-form series on Instagram, as a long-form interview series on YouTube.

From E! Digital Studios, Hot Goss relaunched as a YouTube series this week with three brand-new episodes. The show, hosted by Love Island UK alum Eyal Booker and social media personality Lonnie Marts IIV, explores trending pop culture headlines and features celebrity guests.

The IG series premiered in October 2024 and has since logged 98.8 million video views, 1 million engagements, and an audience reach of 74 million. E! generated 905 million YouTube views globally last year.

 


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