Spotify has unveiled a new video lineup as it expands into the fitness category, inking a deal with Peloton.
In supported markets, premium subs secure access to 1,400-plus ad-free, on-demand classes as part of their existing subscription.
“For nearly two decades, Spotify has been the soundtrack to the world’s workouts,” said Roman Wasenmüller, VP and global head of podcasts at Spotify. “But listening was only the beginning. Today, we are expanding Spotify to become a true daily wellness companion. By bringing thousands of creators and partners like Peloton directly into our video and audio ecosystem, we are investing in a future where Spotify isn’t just where you spend your time—it’s where you go to build momentum, improve your wellbeing, and get more out of every day.”
“We’ve always believed that the best workout is the one you actually do, which is why accessing world-class fitness content should be as easy as tuning into your favorite Spotify playlist,” said Peloton’s chief commercial officer, Dion Camp Sanders. “With this partnership, we are instantly activating a global footprint that makes the magic of Peloton accessible to Spotify Premium subscribers anywhere. As we continue to forge a path deeper into wellness, our work with Spotify is just our latest move to expand our reach and capture new revenue streams through Peloton’s unmatched experience, content, and instruction.”
