Universal Products & Experiences has unveiled the first-ever licensing program for the Bravo brand, expanding it into categories like fashion and home decor.
The dedicated, global consumer products strategy builds on Bravo’s reach in 100-plus markets, capitalizing on hit reality franchises like The Real Housewives, Vanderpump Rules, Below Deck, and Top Chef. A range of categories will be pursued, including clothing, beauty, food, home, and gifting
“Bravo represents one of the most passionate fan ecosystems in entertainment,” said Rafa Macias, EVP of global consumer products and games at Universal Products & Experiences. “We’re unlocking that cultural power globally by giving fans new ways to wear it, live it, and celebrate the shows they love with products that are just as iconic, bold, and instantly recognizable.”
The Bravo campaign will launch exclusively at select retailers later this year.
