Global Agency is unveiling its brand-new musical competition format The Mashup at Realscreen Summit this week, delivering an exclusive screening tomorrow (Tuesday) morning.
The format sees duos merge two contrasting songs into one live performance, culminating in a solo showdown with celebrity partners.
Izzet Pinto, creator of the show and the CEO of Global Agency, said: “This is the project I have believed in the most since the day I founded the company. I am incredibly excited to unveil its world premiere in Miami. The TV industry has been looking for a strong, fresh music talent format for a long time, and I truly believe the timing is exactly right. Our first objective is to produce the format in USA with a major studio and one of the leading broadcast networks, followed by a broader international expansion, starting with Europe. I strongly believe this format will become a major global franchise, whoever comes on board early will win big. I see The Mashup as our masterpiece.”
