Banijay Kids & Family has closed three new consumer-products deals for Totally Spies!, which is marking its 25th anniversary this year.
Tech accessories brand RHINOSHIELD is on board for a range of mobile phone products, including cases, AirPods cases, and grips, available globally online. The jewelry label Reorah Collection is launching a curated accessories line, also available online globally. And in France, Besties Bakery will feature an activation across three locations, running through to the end of August, with a branded menu of birthday cakes, matcha drinks, layered cakes, bento cakes, and cupcakes.
Emma Brancourt, licensing executive at Banijay Kids & Family, said, “Totally Spies! continues to prove itself as a highly versatile and enduring property, which connects with a broad fanbase across multiple categories. Our ambition is to keep evolving the brand in ways that feel contemporary and culturally relevant, creating new opportunities for fans to engage with it beyond the screen.”
The series, produced by Zodiak Kids & Family France (part of Banijay Kids & Family), returned with a seventh season in 2024 after an 11-year hiatus. Season eight is in the works.
