Guru Studio has unveiled the first short-form extension of its hit preschool brand True and the Rainbow Kingdom for YouTube, in partnership with CBC Kids.
TRUE: Mini Rescues lands this month on the official True and the Rainbow Kingdom YouTube channel, delivering one-minute adventures in both widescreen and vertical formats.
“YouTube has become one of the most important places for kids to discover and build lasting relationships with the characters they love,” said Frank Falcone, president and executive creative director of Guru Studio. “With TRUE: Mini Rescues, we’re embracing new storytelling formats that go beyond the traditional episodic story arc, creating bite-sized adventures designed for the way kids watch today. It’s an exciting opportunity to introduce a whole new generation to the world of True and the Rainbow Kingdom, while giving our longtime fans fresh stories and new ways to deepen their love of TRUE.”
Guru released True-related content focused on mindfulness on YouTube in May, while two new digital-first series, Bartleby Bites and Yeti Yuks, land in the fall, supported by Ontario Creates.
