DAZN has secured a deal for the global broadcast rights to the International Federation of American Football’s (IFAF) flag football competitions.
With this new deal, DAZN will deliver free coverage of IFAF events across its entire footprint. The coverage kicks off in August with the IFAF Flag Football World Championships in Düsseldorf, Germany, on August 13-16, 2026, serving as one of the qualifiers for the 2028 Olympic Games, where the discipline will be featured for the first time. The deal also covers the 2027 IFAF Flag Football Continental Championships and the 2028 Flag Football World Championships. Additional programming will include European tackle football championships.
Shay Segev, DAZN Group CEO, said: “DAZN has a proven track record of taking major U.S. sports to fans around the world to accelerate their international growth. Our technology, multiplatform distribution, and ability to cross-promote with our extensive premium sports portfolio will accelerate flag football’s global reach and visibility. By delivering IFAF events free-to-view on DAZN, we can introduce new audiences to an exciting sport at a pivotal moment in its global development.”
Pierre Trochet, IFAF’s president, added, “This unprecedented deal is a landmark for IFAF as we enter a new phase of commercial maturation, harnessing the explosive worldwide interest in flag football ahead of our sport’s Olympic debut. DAZN is a partner who can help us attract and engage new fans around our events by making them available—free of charge—to millions around the world. This is also great news for existing fans of IFAF competitions, who can now watch on a platform that most of them already know and love as the home of American football outside the U.S.”
