Fremantle UK has picked up a minority interest in Craft Films, a production company that works across branded, commercial, digital, and long-form content.
Established in 2016, the venture, founded by Nick Brown, Rob Davies, and Phil Myers, previously partnered with Fremantle on branded campaigns, including content for the M&S Food and Britain’s Got Talent collaboration. It has also done projects for Ford and Expedia as well as content for formats such as Last One Laughing, Big Brother, and Strictly Come Dancing.
Amelia Brown, CEO of Fremantle UK, said, “We’ve worked closely with the team at Craft for a number of years and have seen them build an impressive reputation for delivering high-quality branded and digital content. We’re delighted to welcome them into the Fremantle family. This investment strengthens our ability to offer clients innovative, multi-platform storytelling and reflects our continued focus on growing our branded and digital capabilities.”
Brown, Davies, and Myers added, “Joining the Fremantle team is an exciting new chapter for Craft. Over the last ten years, we’ve built our business around creating high-quality multiplatform content that continues to grow and adapt in an ever-changing and evolving industry. For broadcasters or brands, we have always believed in an entertainment-first approach to creativity that earns attention and shapes conversation. Fremantle’s global reach and creative ambition make it the ideal partner for our next stage of growth, especially as we look to expand our New York and London offices. We’re incredibly proud of what our team has achieved and look forward to joining forces, delivering even more impactful storytelling and reaching larger audiences.”
