DAZN has reached a deal to acquire ViewLift, a provider of streaming and digital solutions for U.S. sports teams and networks.
ViewLift’s clients include 15 major U.S. pro sports teams, five regional sports networks, and global sports properties. The company also works with entertainment and news clients. Its services are used by NBA, NHL, and MLB teams, as well as partners such as NHL, LIV Golf, Versant, and Fox Sports Latin America.
The move allows DAZN to quickly scale its U.S. positioning as the sports streaming space continues to evolve. The sports streamer’s U.S. strategy includes aligning with key leagues and events to help them scale internationally. The platform is also leaning into its boxing slate in the U.S.
ViewLift will operate as a division of DAZN and continue to be led by its senior team.
Shay Segev, DAZN Group CEO, said: “This announcement is an exciting step forward in DAZN’s U.S. expansion plans. ViewLift is a superb company—it’s a profitable sports technology business led by an experienced management team with deep relationships across the US sports ecosystem. The acquisition will enable DAZN to expand both its US presence and its platform capabilities—extending beyond its direct-to-consumer offering into a scalable B2B2C and SaaS model that allows leagues and clubs to operate their own digital products while leveraging DAZN’s global reach and technology. We look forward to completing the acquisition and bringing the entire team and their clients into the DAZN family. Together, we can play a pivotal role in the U.S. sports market, supporting a growing roster of teams, leagues, and competitions with world-class technologies and experiences for their fans.”
Rick Allen, ViewLift CEO, added, “Sports fans around the world recognize DAZN as the global home of sport. Upon joining DAZN, we’ll bring our current clients in sports, entertainment, and news even deeper solutions to meet their evolving needs. For major U.S. pro sports teams, the combination will offer uniquely powerful future-proofing in a disrupted market. And for up-and-coming leagues and teams, we’ll provide a full suite of digital solutions with high-quality, cost-effective technology.”
