FOX Sports and FOX One have brought the job site Indeed on board as a partner on a new World Cup-pegged fan initiative.
Created for FOX Sports’ FIFA World Cup coverage, one selected megafan will receive a $50,000 salary for watching all 104 matches across the 39-day tournament on FOX One from a custom-built office. The selected fan will also create social content throughout the tournament.
“This FIFA World Cup will be a historic tournament that calls for an equally historic hire,” said Robert Gottlieb, president of marketing at FOX Sports. “One engaged applicant will get the job of a lifetime to experience and celebrate every story, every nation and every exhilarating moment that defines the beautiful game.”
FOX Sports is leveraging Indeed’s matching technology to find its perfect candidate.
“As a leading global hiring platform, matching candidates and employers is at the core of what we do,” said James Whitemore, CMO at Indeed. “It’s how we help people find jobs faster and how employers hire more efficiently. This partnership with FOX Sports is a great example of our mission to help people get jobs.”
“This is an iconic event, and FOX One is here to meet the moment for the fans,” added Brian Borkowski, CMO of FOX direct to consumer. “This innovative partnership will give one diehard fan the opportunity to showcase their passion and share the excitement of the FIFA World Cup in this new bespoke role. We look forward to sharing the thrill of every moment on the pitch through the lens of a devoted World Cup watcher and highly engaging streaming experience.”
