Roku will be the North American streaming home for the inaugural Enhanced Games, an elite sports competition taking place later this month.
Celebrating athletic excellence while exploring the limits of human performance, the Enhanced Games will be available for free on the Roku Sports Channel in the U.S., Canada, and Mexico.
The Enhanced Games, featuring a range of professional athletes, will take place at Resorts World in Las Vegas.
“We look forward to bringing Roku users across North America the excitement and energy of this one-of-a-kind competition,” said Joe Franzetta, head of sports at Roku. “Congratulations to Enhanced Games on their inaugural event, and we’re excited to work together to bring this live event to millions of viewers.”
“As a new and innovative live sports property, we are ecstatic to have Roku as our official North American partner,” said Maximilian Martin, CEO of Enhanced. “Roku provides us with immense reach and helps establish a solid foundation as we aim to revolutionize sports with our inaugural event.”
The Enhanced Games is a Van Wagner production in association with Lionsgate Alternative Television.
