affinity economy

Change or Die & YouTube is TV: Evan Shapiro at MIP London

Evan Shapiro spoke to a packed room of MIP London delegates as the event wrapped this week, declaring that YouTube really is TV and that this is the year when adapting your business models to the new reality is critical for survival.

Merging Big Tech & Entertainment: Evan Shapiro on the “Affinity Economy”

Realscreen Summit attendees received fantastic new intel on the merging of big tech and big entertainment into one media ecosystem and the need to embrace the creator economy in Evan Shapiro's deep dive presentation yesterday.
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