audience research

Scripted Romance Leads at Streamers Over Reality Dating, Ampere Says

Reality dating formats on global streamers are losing out as platforms embrace first-run scripted romance commissions, Ampere Analysis says in new research.

Closing the Transaction Loop: The Key to Monetizing AsiaPac’s 5.2 Billion Screens

The Asia-Pacific region will be home to 5.2 billion screens by 2031, Media Partners Asia’s Vivek Couto said in his opening address at APOS, and the key to effectively monetizing that base lies in “closing the transaction loop” as video, social, and commerce converge.

Samsung Ads Report Charts “Fluid” Viewers & CTV’s New Normal: Fragmentation

With data culled from its own extensive user base, Samsung Ads has released a new report outlining shifting audience consumption habits, with fragmentation as the new normal and the CTV home screen providing a seamless, "single, continuous viewing experience" across different apps.

Daily Audience Engagement on YouTube Gains Across Demos

Digital i has released a new report charting YouTube engagement trends, with the social platform recording gains across demos, especially among men aged 55 to 64.

FAST Goes “Mainstream” in Europe

More than 70% of European audiences are watching FAST channels daily or several times a week, according to new research unveiled by Rakuten TV at SXSW London.
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