New data from Parks Associates has found that 51% of American internet homes want entertainment packages that bundle live TV with their preferred streaming platforms.

In the first half of this year, first-run streaming scripted orders in Asia eclipsed Europe and North America for the first time, Ampere Analysis says in a new report, accounting for 36% of scripted orders for the major streamers.

Average subscription price hikes at Netflix, Disney+, and Prime Video have fallen from 24% in 2023/24 to 14% in 2026/26, according to Ampere Analysis.

The World Cup and NBA finals helped deliver a 118% boost to broadcast viewing in June, according to Nielsen's Gauge reports.

Nielsen has released its May updates for The Gauge and Media Distributor Gauge, finding that YouTube hit 13.8% of watch time in the U.S. in a month when streaming achieved a 48.6% share of viewing.