Online video subscriptions worldwide hit 2.24 billion in 2025, a 17.6 percent increase from 2024, Omdia says, but growth is expected to slow to single digits this year.

Fans had to wait an average of 21 months for their favorite SVOD scripted originals to come back last year, up from 12 months in 2020, Ampere Analysis has found, threatening potential churn if platforms aren't able to maintain engagement.

Speaking at CONECTA Magaluf-Mallorca, Caroline Servy, managing director of The WIT, discussed how the creator economy and traditional media are becoming increasingly intertwined.

Jonathan Broughton, director of research at PlumResearch, delivered a keynote presentation on fiction and audience discovery at CONECTA in Mallorca, highlighting the streamer shift from a subscriber-acquisition mindset to a retention one.

Receiving a majority investment from private equity firm Goldenpeak, Ampere Analysis has boosted its audience analytics capabilities with the acquisition of PlumResearch.