branded entertainment

Fremantle UK Pacts with Premier League Star Eberechi Eze’s Flowstate

Fremantle UK is working with Flowstate, the newly launched creative agency founded by Arsenal player Eberechi Eze, for a slate of premium entertainment, factual, and brand-funded content.

Branded Entertainment Strand Takes Shape at MIP London

Executives from BBC Studios, Brabus, Expedia, and McCann, among others, are part of the Brand Entertainment strand at MIP London, taking place at IET London and The Savoy from February 22 to 24.

Fremantle Boosts Branded Entertainment Unit

Lydia Goomansingh has been appointed as SVP of commercial for global branded entertainment at Fremantle, effective immediately, reporting to Roberta Zamboni, global head of branded content and sponsorship.

C4 Unveils New Branded Entertainment Show with Norwegian Cruise Operator Hurtigruten

Lorraine Kelly’s Norwegian Odyssey is a new three-part factual series for Channel 4 from Captive Minds, made in partnership with Norwegian coastal cruise operator Hurtigruten.

i&u Studios Pacts with Brabus for Prime Video Series

LEONINE Studios' i&u Studios is working with German luxury automotive brand Brabus on the factual series Brabus: One Second Wow, set to land on Prime Video in the spring.
ScreenMDM Club

Deeper dives, industry viewpoints and a chance to shape the conversation.

Free Newsletter

Sign up for free to receive deal news, interviews, a weekly vodcast series and more.

© 2025 Copyright MD Media Biz