Fremantle UK is working with Flowstate, the newly launched creative agency founded by Arsenal player Eberechi Eze, for a slate of premium entertainment, factual, and brand-funded content.

Executives from BBC Studios, Brabus, Expedia, and McCann, among others, are part of the Brand Entertainment strand at MIP London, taking place at IET London and The Savoy from February 22 to 24.

Lydia Goomansingh has been appointed as SVP of commercial for global branded entertainment at Fremantle, effective immediately, reporting to Roberta Zamboni, global head of branded content and sponsorship.

Lorraine Kelly’s Norwegian Odyssey is a new three-part factual series for Channel 4 from Captive Minds, made in partnership with Norwegian coastal cruise operator Hurtigruten.

LEONINE Studios' i&u Studios is working with German luxury automotive brand Brabus on the factual series Brabus: One Second Wow, set to land on Prime Video in the spring.