branded entertainment

Boxing Platform Red Owl Expands into Original Content

Red Owl Boxing, a platform for fans of the sport, founded by Gabriel Fanous, is prepping an original content slate, aligning with L.A. and Toronto-based Yoruba Media Labs.

MIP Cancun Adds Brand-Funded Content Strand

MIP Cancun this November will feature the BrandStory Hub, intended to connect brands and agencies with producers, creators, studios, and platforms.

Finite Films & TV Preps Branded Entertainment Show for C4 Sports Channels

Channel 4 has commissioned the first social series for its digital sports channels, teaming with North Sails on Force of Nature, which will be produced by Finite Films & TV.

YouTube Creators Channel Launches Little Dot Studios Show

YouTube has rolled out The Brand Deal Desk, a series originated and produced by Little Dot Studios that offers creators tips for driving effective brand partnerships on the platform.

MIPCOM Cannes Aligns with Doug Scott for MIP BrandWorks

MIPCOM Cannes is introducing a new initiative to connect brands and agencies with studios, production companies, IP holders, creators, and commissioners, aligning with branded content expert Doug Scott for MIP BrandWorks this October.
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