Digital i has released a new report charting YouTube engagement trends, with the social platform recording gains across demos, especially among men aged 55 to 64.

Doing a deep dive into audience behavior at Netflix, Disney+, Prime Video, and HBO Max in the U.S. and Europe, Digital i has found that "low-friction" content—franchises, kids' and family fare, and big movie releases—are key to retaining infrequent viewers that are likely to churn.