Bunqer.tech, a new B2B content marketplace founded by Stephane Gateau and Charles van den Broek, is launching at MIP London, allowing IP owners to sell their shows and delivering features like immediate subtitling.

The two-day creator economy strand at MIP London is set to feature main-stage keynotes from YouTube's Pedro Pina and Goalhanger's Tony Pastor and Sidemen's Victor Bengtsson and Adam Cohen.

Executives from BBC Studios, Brabus, Expedia, and McCann, among others, are part of the Brand Entertainment strand at MIP London, taking place at IET London and The Savoy from February 22 to 24.

MIP London has showcased its comprehensive program for executives in the formats space, including an edition of The WIT's Fresh TV, presentations by Talpa Studios and Global Agency, and three sessions focused on Korean IP.

The second edition of MIP London will feature a strand dedicated entirely to AI, including a round-table forum exploring its implications for content production and monetization.