Victor Bengtsson, CEO of Sidemen Entertainment, and Adam Cohen, head of Sidemen Productions, took to the main MIP London stage to reveal how the YouTube-originated content company is scaling its reach. The Sidemen collective is generating billions of views annually across long-form, short-form, social, and live formats. Central to the…

The two-day creator economy strand at MIP London is set to feature main-stage keynotes from YouTube's Pedro Pina and Goalhanger's Tony Pastor and Sidemen's Victor Bengtsson and Adam Cohen.