Caroline Servy, managing director of The WIT, talks to ScreenMDM about social video and its impact on entertainment formats.

Nico Lockhart of TeamFalco discusses challenges and best practices for launching new kids' IP, particularly focusing on YouTube engagement, the impact of algorithms, and the importance of understanding audience needs, in the latest episode of ScreenMDM Talks' The SwitchScreen strand.

The SwitchScreen is a new ScreenMDM strand of vodcasts, viewpoints, and industry surveys about big-picture trends, career transitions, strategy shifts, and driving innovation. We kick things off with Christian Toksvig, who is building on his extensive experience in pay TV and streaming in the FAST space, with a particular eye…