Nippon TV has unveiled Viral Pocket, its new division for tapping into opportunities in the vertical video space, on the heels of several microdrama successes.

Characters from popular Disney Channel franchises will star in Locker Diaries, a new short-form anthology series for Disney+, YouTube, Instagram, and TikTok.

Telemundo Studios is releasing a vertical microdrama version of the hit series Armas de Mujer on ReelShort.

Microdrama powerhouse COL Group International has officially launched operations at its Hengqin-Macau studio as it continues to scale its production capacity across long- and short-form productions.

Weekly TV and movie viewing has fallen by 2 hours since 2022, falling to 19 hours a week, while social/creator content has held steady at 11 hours a week, according to Hub Entertainment Research.