Weekly TV and movie viewing has fallen by 2 hours since 2022, falling to 19 hours a week, while social/creator content has held steady at 11 hours a week, according to Hub Entertainment Research.

HOLYWATER, which operates the My Drama vertical series platform, among other services, has raised $22 million, led by Horizon Capital with the participation of Endeavor Catalyst and Wheelhouse, to power further expansion of its microdrama business.

MIP London will feature a dedicated strand on microdramas and vertical storytelling, including a main stage Q&A with COL Group's Timothy Oh and GammaTime's Alex Montalvo, as well as a leaders' summit.

Pan-Asian streamer Viu has launched a new section within its app specifically for microdramas.

Global microdrama revenues are projected to reach $11 billion this year, Omdia predicts. Two leading purveyors of the format in Asia offer their perspectives on the road ahead.