MIPCOM Cannes has unveiled its microdrama and vertical content agenda with a raft of headline keynotes and panelists, including Anthony E. Zuiker and Holywater's Anatolii Kasianov.

This fall, Vivian Yin, founder of Y+X Entertainment, is set to launch LumiView, a new microdrama platform that isn’t chasing the next viral sensation; instead, she is on a mission to rescue the microdrama format from the "junk food" cycle of disposable content and transform it into a sophisticated, IP-driven…

Y+X Entertainment, founded by Vivian Yin, is set to launch LumiView, a new platform for premium vertical video, this August.