Amid questions about Netflix’s engagement rates, the platform has sealed yet another creator partnership, aligning with culinary content creator Nick DiGiovanni.
DiGiovanni will be bringing his library to the platform with new episodes from Nick DiGiovanni (food entertainment) and Nick’s Kitchen (food education) dropping day-and-date alongside YouTube. DiGiovanni has more than 75 million followers across social media.
This follows Netflix’s deal with Mythical to bring Good Mythical Morning (GMM), Mythical Kitchen, and Last Meals to Netflix. New episodes will arrive day-and-date with Netflix. Led by YouTube creators Rhett and Link, Mythical’s YouTube channels have amassed more than 35 million subscribers and 15 billion lifetime views.
