RoseBerry Media has launched as a new premium vertical content studio, aligning with a raft of top-tier distributors to reformat existing shows.
The venture, backed by Guy Hameiri, Lior Friedman, Itay Koppel, and Simi Efrati, aims to develop a slate of high-quality, mass-appealing premium content for vertical platforms. It is using proprietary technology to create and reversion content for vertical, aligning with A+E Global Media, All3Media International, Banijay Rights, Cineflix Rights, and Fremantle to repurpose existing shows.
The RoseBerry strategy also includes a direct-to-consumer platform arriving this summer.
Guy Hameiri, co-founder, commented, “RoseBerry is setting a new benchmark for premium vertical television, mobile‑first by design. Vertical is one of the fastest‑growing areas in the media sector, yet it is rarely defined by true craftsmanship or quality. We’re bringing together world‑class creative talent, technologists, and partners to elevate Vertical into a premium entertainment category.”
