Double Vision is partnering with RisingJoy, the microdrama and digital entertainment business co-founded by Cassandra Yang and Ricky Ow.
RisingJoy represents 500-plus hours of microdramas in Chinese, Korean, Japanese and English and is launching RJoy, a co-branded microdrama app. Double Vision is set to begin producing microdramas, becoming RisingJoy’s first official co-creator partner. Double Vision is also taking a minority stake in RisingJoy, while its sister production services business will assist with services such as music clearances, format bibles, localization services and local productions.
Min Lim, CEO of Double Vision, said, “I have long admired the work that Cassandra and Ricky have been doing in the microdrama space, building this new stream of the industry with quality content and successfully taking it out into the world. It is therefore truly exciting to invest in and partner with RisingJoy at such a pivotal time. We appreciate that we will undoubtedly learn a great deal about creating microdrama from Cassandra and Ricky in this partnership but Double Vision’s wide-ranging creative and production skills, not to mention the huge raft of production services we can offer as support, will help supercharge this business and push it further on its impressive growth trajectory. With this new investment, plus a raft of major international projects set to start in 2026, the next year will be an exciting one for Double Vision.”
Cassandra Yang, Founder and CEO of RisingJoy, added: “Double Vision and its parent company may now be 40 years old, but it has always kept as the forefront of industry developments and believed in the power of partnership. We have known Min and the team for a long time and are delighted that we will now be working together more closely. Microdrama, once seen as a Chinese curio, is now on the cusp of becoming a truly global phenomenon and this new strategic partnership leaves us well placed to capitalise. Double Vision’s financial investment, its experience in drama production and of doing business in the international arena, will play an important part in helping RisingJoy to the next level and meeting our global ambitions.”
