MIPCOM Cannes has unveiled its microdrama and vertical content agenda with a raft of headline keynotes and panelists, including Anthony E. Zuiker and Holywater's Anatolii Kasianov.

In Bali this week at APOS, RisingJoy secured Southeast Asia distribution deals for its newly launched D2C vertical content platform RJOY.

RisingJoy has launched its D2C short-form entertainment platform RJOY in the U.S. and Japan.

Cassandra Yang, CEO and cofounder of RisingJoy, tells ScreenMDM about how the company has assembled a microdrama distribution catalog and its aspirations to evolve into a studio working across original content, co-development, and branded experiences.

RisingJoy has now sealed deals with more than 50 platforms and apps in 30-plus territories for its curated library of microdramas.