RisingJoy has now sealed deals with more than 50 platforms and apps in 30-plus territories for its curated library of microdramas.

In Bali this week at APOS, RisingJoy secured Southeast Asia distribution deals for its newly launched D2C vertical content platform RJOY.

Cassandra Yang, CEO and cofounder of RisingJoy, tells ScreenMDM about how the company has assembled a microdrama distribution catalog and its aspirations to evolve into a studio working across original content, co-development, and branded experiences.

RisingJoy has launched its D2C short-form entertainment platform RJOY in the U.S. and Japan.

This year's edition of the Asian Academy Creative Awards will feature a brand-new best microdrama category, presented with the backing of RisingJoy.