Merzigo will work with Rainbow to expand the digital reach of the Italian outfit’s key kids and family brands, optimizing 60-plus YouTube channels and ten Facebook pages.
The Rainbow YouTube collection includes channels for Winx Club, Mermaid Magic, Huntik: Secrets & Seekers, Maggie & Bianca: Fashion Friends, and 44 Cats. Merzigo will also work on ten Facebook pages for Rainbow properties. For both platforms, Merzigo will leverage its expertise to expand reach and drive engagement.
Valerio Motti, MD for EMEA at Merzigo, said: “Led by the iconic Winx Club franchise, Rainbow has created an incredible catalog of some of the most popular kids and family entertainment content. As audiences of all ages increasingly seek out premium content online, this is the perfect time to expand the global reach of these hugely successful titles. We are delighted to partner with Rainbow and support this exciting new phase in their digital distribution strategy.”
“Rainbow’s mission has always been to bring our stories to every corner of the globe,” added Marco Azzani, EVP for digital channels and distribution at Rainbow. “In today’s fragmented media landscape, a global distribution strategy requires specialized digital optimization. By integrating Merzigo’s cutting-edge management of YouTube and Facebook into our broader multiplatform strategy, we are ensuring that our IPs reach their maximum potential. This partnership is a key pillar in our evolution, allowing us to engage with fans on the platforms they use most while scaling our global footprint with unprecedented speed.”
