S4C has commissioned a short-form vertical drama series targeting young audiences and set to be distributed on TikTok.
Signal, a love story encompassing 60 episodes, will launch on the TikTok handle for Hansh, the Welsh broadcaster’s brand for young audiences. It hails from Mojo Productions, which produced S4C’s first vertical drama, Yr Alwad. New writers are attached to the project: Brynach Higginson, Mari Izzard, and Rhiannon Williams, working alongside writer and director of Yr Alwad, Alexander Williams, with Gwenno Hughes leading the team.
Guto Rhun, S4C’s young audiences commissioner, said, “As viewing habits continue to evolve, we have to be bold, especially in creating content for younger audiences. I am delighted to see S4C working with the production companies to experiment on exciting content which entertains our audiences and meets them where they watch.”
Llion Iwan, S4C’s chief content officer, added, “Vertical dramas are a popular international format which reflect S4C’s vision of transforming to a digital-first broadcaster. Bold content that travels is key to expanding our viewing.”
