Yiğit Doğan Çelik, chairman and CEO of Merzigo, joins ScreenMDM Talks’ The SwitchScreen strand ahead of StreamTV Show to share the company’s journey from YouTube Turkish drama specialist to a multi-genre and global social media optimizer.

Merzigo has tapped Wendy McMahon, former president and CEO of CBS News, television stations, and CBS Media Ventures, as a senior advisor for its U.S. media strategy and growth.

Merzigo will work with Rainbow to expand the digital reach of the Italian outfit's key kids and family brands, working to optimize 60-plus YouTube channels and ten Facebook pages.

Hearst Media Production Group (HMPG) has enlisted Merzigo to help it scale its digital presence across social and video platforms.

Merzigo is working with FC Internazionale Milano to expand the Italian football club's digital presence across YouTube and Facebook.