YouTube will be back at MIPCOM Cannes with an expanded presence, positioning the platform as a key content distribution and monetization partner, including a main stage keynote from Pedro Pina and an enhanced YouTube View hub.

Utopai Studios has boarded as a headline partner of the first MIP AI Entertainment Forum, taking place at MIPCOM Cannes this October, with Cecilia Shen, cofounder and CEO, set to deliver a keynote on the opening Monday.

MIPCOM Cannes is introducing a new initiative to connect brands and agencies with studios, production companies, IP holders, creators, and commissioners, aligning with branded content expert Doug Scott for MIP BrandWorks this October.