The FIFA World Cup taking place this summer is projected to inject $10.5 billion into the global ad economy, according to WARC, but the tournament's measurable contribution is weakening due to shifting consumption habits.

ITV has evolved its Fresh Cuts initiative into Outlier, a new commissioning strand focused on developing original sports docs from diverse-led production companies.

FOX Sports has launched a new digital series in association with INDYCAR, focusing on the drivers and teams across this year's NTT INDYCAR Series season, from Tom Brady's Shadow Lion.

Anthem Sports & Entertainment's TNA Wrestling league has clinched a new multiyear licensing pact with Warner Bros. Discovery’s Eurosport India channel.

Sky has expanded its sports lineup with a deal to become the home in the U.K. and Ireland for all Zuffa Boxing events.