The CTV advertising sector will be worth $81 billion by 2030, Omdia projects, surging from last year's $44 billion, with Google, Amazon, and Netflix expected to capture half of that market.

Omdia has released new projections on the global advertising sector, with social media set to rise at a compound annual growth rate (CAGR) of 12% over the next five years to reach $640 billion by the end of 2030.

V, which powers the fast-growing VIDAA CTV OS, has expanded its collaboration with Rakuten TV Enterprise to cover in-stream video and native display advertising across key European markets, including Germany, France, and the U.K.

Radial Entertainment has tapped Matt Katrosar to fill the newly created role of EVP of global advertising and partnerships as it continues to scale its FAST and AVOD monetization opportunities.

Blue Ant Media's Media Pulse has been appointed as the exclusive direct sales and programmatic partner for Paramount’s ad inventory in Canada.