MIPCOM Cannes has unveiled its microdrama and vertical content agenda with a raft of headline keynotes and panelists, including Anthony E. Zuiker and Holywater's Anatolii Kasianov.

Holywater, which operates the My Drama app for vertical series, has expanded its AI capabilities through the acquisition of Jeynix.

HOLYWATER, which operates the My Drama vertical series platform, among other services, has raised $22 million, led by Horizon Capital with the participation of Endeavor Catalyst and Wheelhouse, to power further expansion of its microdrama business.