MIPCOM Cannes has unveiled its microdrama and vertical content agenda with a raft of headline keynotes and panelists, including Anthony E. Zuiker and Holywater's Anatolii Kasianov.

MIPCOM Cannes is introducing the MIP AI Entertainment Forum this October as the technology drives a "fundamental rewiring of how content will be created, financed, distributed, and monetized globally over the next decade,” says Lucy Smith.

YouTube will be back at MIPCOM Cannes with an expanded presence, positioning the platform as a key content distribution and monetization partner, including a main stage keynote from Pedro Pina and an enhanced YouTube View hub.

Utopai Studios has boarded as a headline partner of the first MIP AI Entertainment Forum, taking place at MIPCOM Cannes this October, with Cecilia Shen, cofounder and CEO, set to deliver a keynote on the opening Monday.

MIPCOM Cannes is introducing a new initiative to connect brands and agencies with studios, production companies, IP holders, creators, and commissioners, aligning with branded content expert Doug Scott for MIP BrandWorks this October.